The story of Houseplant starts with our founders, Seth Rogen and Evan Goldberg. Their work has helped bring cannabis to the forefront of culture, while their success has helped de-stigmatize outdated notions about the plant. With Houseplant, Seth and Evan are able to share their passion for best-in-class cannabis—and the lifestyle that goes with it—with everyone. Their love of cannabis coincides with a deep connection to nostalgia, particular 1970s and 80s aesthetic principles. This emotional connection to past examples of high design informs everything we make—and the way we communicate what we make to the world.